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Match currently uses Google's and i OS' speech recognition APIs, and users of the Match app can shake their phone to trigger Lara, then instead of typing their response to her questions, can speak directly into the device instead."People are able to chat to her and she can respond accordingly, as the AI develops and so will we and we’re constantly focusing on that innovation."The natural progression of this would perhaps be to integrate Lara with a voice-enabled assistant like the Amazon Echo or Google Home, but while Oguntade said this was “absolutely” a possibility in the future, she remained cautious in her outlook about where Match is best investing its innovation budget.“That voice element brings with it so many possibilities and innovation is very much at the heart of everything we do,” she said.“Although, I have to stress [our] innovation is really based on enhancing the customer experience rather than just innovation for innovation's sake.“So with our, engineers and product team we are considering what will make sense and what will add value to consumers; the technology and the channels that we’ll be active in will be dependent on that entirely.”Match is developing Lara is based on qualitative feedback it has received from members with Oguntade noting that the assistant has “very much become a wingwoman” for daters.Click here to register for free and set up your singles profile. Click here to do a full Lara adult singles search and meet a partner today!
Lara can analyse up to 50 categories of criteria, including astrological signs, imperfections and hobbies means she is able to make romantic suggestions based on hard data.
With every consumer interaction she is learning new behaviours, vocabularies and understandings which Oguntade said is optimising the brand experience for consumers.
While the irony of a bot making dating more “human” may not be lost on some, Lara is actually becoming more human-like and Match’s plans to continue to improve its voice and speech recognition capabilities.
So this is one of those rare moments I guess where I say, "thanks!
" It's a great little 'community' of members with a really good balance.
In time, it's likely we can expect more virtual agents to facilitate love matches, with Match's sister over-50s site Our Time having recently launched its own assistant in the form of Julia.