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That interface allows users to try clothes on their avatars using a “try it” button.They can then purchase the clothing with virtual currency by clicking on a “buy it” button.
But Rosenzweig says it’s not a predominant part of the experience.
It accommodates younger users (who don’t have credit cards) with the sale of prepaid cards in 24,000 outlets, and it also lets users buy credits by filling out surveys or special offers from Offerpal.
With all of these changes, revenue has grown from roughly .5 million in the first quarter of 2008 to an expected million-plus in the third quarter of 2009.
“I think it’s important that potential partners know which companies in this space are going to be around tomorrow,” Rosenzweig said.
IMVU grew its revenue primarily by increasing the sale of virtual currency to its members, who use that currency to purchase virtual goods ranging from clothing for their avatars to furniture for their rooms.
Since 2004, IMVU’s own users have created more than 3 million items, giving IMVU the biggest catalog of virtual goods in the world.